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Don Donovan: Fragrance Advisor
Don has been a marketing and product specialist for more than 17 years. While based in London, England, he helped lead the worldwide growth of fine fragrance brands Hugo Boss, Laura Biagiotti, and Giorgio Beverly Hills. He served as both a marketing director in fine fragrances and separately as product development director at Procter & Gamble. You can submit questions to Don Donovan at don@yourlookyourlife.com.
Q. I like my hair scent to match my perfume. Are fragrance-line shampoos as effective as regular shampoos?
A. No. Make no mistake about it. The technology in the best shampoos is far superior in cleaning, conditioning, and supporting the styling regimen than simple surfactant shampoos created to carry a significant fragrance percentage. On the other hand, if manufacturers focus on putting beautiful fragrances in their superior formulas, the consumer is almost always delighted with the in-shower experience and the wonderful smell on the hair.
More Q&A with Fragrance Advisor Don Donovan
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